"Made from Scraps" is a fictive food waste campaign brought to you by Tupperware®. With playful, optimistic, and welcoming as the guiding visual keywords, my aim was to put a fun twist on the concept of food waste, targeting a younger audience. The campaign encourages saving leftovers in a creative way using Tupperware's products, turning what might have been wasted into something wonderful and new.
Made from Scraps
CAMPAIGN